There will be a time when you as a marketer, want to run a lead generation campaign and you are redirecting the traffic to your website.
I am not sure of the best practices but for me, I will always go for Conversion – Lead from Facebook Ads Manager. I will not be covering how to set on Facebook but it should look like below.
![](https://afifrus.com/wp-content/uploads/2023/11/CleanShot-2023-11-24-at-17.09.36-1024x257.png)
I’ve recorded the tutorial with Loom below with the constraint as below:
- PixelYourSite – Tracking Plugin
- Elementor/Breakdance – Web Builder
- Using page view on Thank You page to fire the “lead” event
If you have any questions, please comment or email me at [email protected].